Le marketing par courrier \u00e9lectronique est sans conteste la forme la plus puissante et la plus efficace
\nde marketing en ligne. Rien ne s’en approche. Je suis s\u00e9rieux. M\u00eame le marketing de recherche,
\navec tout son battage m\u00e9diatique et son succ\u00e8s \u00e9prouv\u00e9, n’arrive pas \u00e0 la cheville de l’efficacit\u00e9 du
\nmarketing de liste. Il est facile de comprendre pourquoi, enqu\u00eate apr\u00e8s enqu\u00eate, les soci\u00e9t\u00e9s de
\nmarketing continuent de placer l’e-mail marketing en t\u00eate de leurs pr\u00e9f\u00e9rences publicitaires, ou presque.<\/p>\n
En voici les raisons.
\nGr\u00e2ce au marketing par e-mail, vous pouvez vous mettre sous les yeux des
\nmembres de votre public \u00e0 tout moment et en tout lieu. C’est exact. Vous pouvez
\n\u00eatre sur une plage des Bahamas en train de r\u00e9diger un e-mail de mise \u00e0 jour.
\nBranchez-le \u00e0 votre fournisseur de services de courrier \u00e9lectronique et votre public, o\u00f9 qu’il soit dans le monde et quoi qu’il fasse, est s\u00fbr de recevoir votre courrier \u00e9lectronique. Apr\u00e8s tout, la plupart des gens consultent leur bo\u00eete aux lettres \u00e9lectronique.
\nN’est-ce pas g\u00e9nial ?
\nCela vous permet de vendre davantage de produits. Puisque vous avez une relation de facto avec les
\npersonnes qui se sont volontairement inscrites sur votre liste de diffusion, vous \u00eates en mesure de
\nmaintenir la conversation. Vous n’avez pas qu’une seule chance d’inciter les membres de votre liste \u00e0
\nacheter. Chaque fois que vous envoyez une mise \u00e0 jour, vous avez une chance de convertir certains
\nmembres de votre public en acheteurs.<\/p>\n","protected":false},"excerpt":{"rendered":"
Le courrier \u00e9lectronique vous permet \u00e9galement de rester en contact avec les besoins de votre
\npublic. C’est comme si vous \u00e9tiez \u00e0 l’\u00e9coute de leurs besoins, de ce qu’ils recherchent et des
\nprobl\u00e8mes qu’ils rencontrent.<\/p>\n","protected":false},"featured_media":1314,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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courrier \u00e9lectronique vous permet \u00e9galement de rester en contact avec les besoins de votre public. 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